how to build a website

There are 2 main parts to consider when you are studying how to build a website. First you will need to determine what products and services will you need to have in place in order to have your website not only built but to maintain it over an extended period of time. Second you will need to determine up front what kind of budget you have to market the website on the internet. 

Hands down the single biggest mistake I have seen people make every day is that they spend thousands sometimes 10's of thousands of dollars in the building of the website and then almost as an after thought they forget they are going to have to find a way to get traffic to it. 

Its like building a restaurant, getting the finest china, buying the best food, hiring the best staff, doing all the best looking interior designs and furnishings. Swinging open the doors and then wondering why no one is rushing in to eat your food. 

You can't just build a website you have to set yourself up for success and the only way to do that is to have a marketing strategy that gets you the exact types of visitors you need and gets them on a regular basis

How to build a website – Website Products and Services

No let me just say here first and foremost DO NOT OVER SPEND in this area. Below we have listed some of the most comment products and services that someone would need to have a website.

Right off the bat you will need to decide whether you will need an e Commerce site or if you can use just an Informative site. Some of the products and services listed below may or may not be applicable when you are deciding how to build a website.

            Domain Name – This is the name people will type in to find your website.

            Server or Shared Hosting Space – This is where you will place the finished website.

            Email Account – This will be used so that you and your visitors can communicate.

            e Commerce Software – If you are selling an actual product you will need this software.

            Credit Card Processing – This will allow you to actually take payments from your visitor via credit
            cards, debit cards, e checks, payment transfers etc.

            SSL Certificate – This protects your clients credit card payment information as you are processing
            payments for products or services sold on your actual site. 

            Website Design – You will need to have someone build the actual look and functionality of your site.

            Website Content – There are certain standards as to what type of content and how you write it for your 
            website. You have to decide whether you can write it yourself or will you need someone to write it for you.

            Website Updates – You will have to make the assumption that at some point you will need to make
            changes and updates to items on your site. 

            Website Development Program – If you decide that you are qualified and want to do your updates
            yourself you will need a program like Dream Weaver or Front Page. 

            Website Builder – Most people do not know how to actually work with html so they will need to buy a 
            website builder program that will host and offer a website editing tool that is designed for beginners to use.

How to build a website – Marketing your website

The web is filled with tons of marketing options. Our goal is to help you filter through the garbage and finding the right solution to the ever ongoing question “how to build a website marketing strategy?”

Lets review just a few of the over all programs you might consider either while you build a website or after you have completed your site.

            SEO Services – Hiring a professional company to get your website to the top of the organic section of the 
            search engines.

            SEO Do it Yourself – Learning your self the techniques required to get your website to the top of the 
            search engines.

            Pay Per Click – PPC is a very good way to get your website to the top of the search engines in the paid 
            sections.

            Banner Advertising – Banners those pictures you see at the tops bottoms sides of many pages on the 
            internet.

            Text Advertising – In stead of banners some websites will allow you to place 3 to 4 line text ads on their 
            pages.

            Classified Advertising – There are lots of classified ad websites like craigslist that allow you to post 
            product and service related advertising on their website.

            Direct Traffic Marketing – Direct traffic or other wise known as traffic exchange allows you to put a page 
            or pages that sell for your site right in front of people in exchange for you viewing the pages of other peoples
            websites.

            Email Marketing – By getting visitors to sign up for your email news letter list you can regularly email them 
            specials and or deals you are offering. This is a great way to get people familiar with your company name 
            and brand.

how to build a website | build a website